CSIT 155 Week 4 - Target Market

I choose to "start" my own business. I will call it Brian's Villa Capri Pizza in Oceanside near Camp Pendleton.

1.  Target Market - the company will focus on active duty military and their families stationed on Camp Pendleton. 

• Families living in Oceanside.
• Neighboring elementary schools for a lunch.
• Catering on base and local businesses in Oceanside.

     2. Target Market Demographic 

• Age - 18 to 40 (roughly 40,000 active duty members working daily on base) 
• Gender - male and female
• Marital status - married and single
• Family size - four 
• Income - low to middle 
• Education level - high school, some college
• Occupation - active duty military, many occupations
• Race - all races, cross section of the United States
• Religion - all religions

     3. Target Market Psycho-graphically

• Value - military discounts, military friendly environment, they want to feel welcomed.
• Hobbies/interests - like NFL, UFC/MMA, NBA, MLB, NASCAR, X-games (skateboarding, snowboarding, motocross, supercross), paintball, surfing, shooting sports, and bowling.

     4. Target Market behavioristically

• Likely to spend money on pizza on military paydays on the 1st & 15th of each month.
• Like convenience and price of big chain pizza restaurant delivery option.
• Likely to buy pizza Thursday - Sunday.