Saturday, February 16, 2013

CSIT 155 WK.3 Aesthetics, Design & Branding Pt.2

 Roush Performance Parts: http://www.roushperformance.com/




  1. Why are they effective?
    • The logo is in the upper left corner and is also the "Home" button. The page is about three scroll length with good color contrasting and spacing.
     2.  What specific principles of good design do they include and why?

    • The site is easy to navigate information architecture to the right of the company logo or pictures of popular parts you can view all with a horizontal slider button.
      • They do this to get people to buy their products.
    • They show their best selling products and profession pictures of their vehicles.
      • Pictures are visually pleasing.
    • The bottom right of the page has link buttons to their Facebook page, Twitter, YouTube, and FeedBurner link to their blog.
      • The use multiple was to get their brand out and want customer feedback on their products.
     3. What makes you come back again?
    • Their popular parts have a hyper link to a separate page with a full description, pictures, instructions for do it yourself installation, and an add to cart button with price.
    • I own a 2008 Mustang with the 427R kit which was install by Roush and was covered under the Ford warranty. I have also purchased and installed new products which were a perfect fit and easy to install. They also have a very good customer service department for questions about products before buying.
     4. What could be improved?

    • I would make the ribbon of buttons across the top have a drop down menu.
    • I would add more how to type videos in their video section.

SiriusXM satellite radio: http://www.siriusxm.com/


















      1. Why are they effective?
    • Clear labeling, easy to read font and the logo is in top left of website.
      2. What specific principles of good design do they include and why?
    • Good color contrast, three columns, and easy to read font. Good use of proximity.
      • They're trying to get people to explore their content. 
      • Tell people about their product.
      3. What makes you come back again? 
    • Easy to find program schedule, commercial free music, smart phone application, and idea for long road trips.
     4. What could be improved?
    • I wouldn't change the website.



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