Page Post Insight
Terms:
Reach: the number of people who have
seen your post. Figures are for the first 28 days after a post's publication
and include people viewing your post on both desktop and mobile. Your post
counts as having reached someone when it is loaded and shown in News Feed.
Engaged Users: the number of people who
have clicked anywhere on your post.
Talking About This:
- Gender
and Age: The percentage of people who talked about your Page for each
age and gender bracket, as of the last day of your selected date range.
This is based on the data people enter in their profile.
- Countries:
The number of people who talked about your Page, as of the last day of
your selected date range, broken down by country. This is based on the
user's IP address.
- Cities:
The number of people who talked about your Page, as of the last day of
your selected date range, broken down by city. This is based on the user's
IP address.
- Language:
The number of people who talked about your Page, as of the last day of
your selected date range, broken down by language. This is based on the
user's default language setting.
Virality: The
number of people who have created a story from your post as a percentage of the
number of people who have seen it.
How can a business use Facebook Insights to better serve
their customers?
Businesses use the “Reach” data to narrow their target
market and tailor their marketing toward that specific demographic.
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