Thursday, February 14, 2013

CSIT 155 WK.3 Aesthetics, Design & Branding

The two websites I see as potential problems for visitors are http://tectorch.com/ and http://www.richsoil.com/raising-chickens.jsp .

Tec Welding Products, Inc. website does not menu that follows the information architecture (IA) format that common with most websites. The site is not visually pleasing it looks busy for example the company history is right at the top and it looks misaligned. The address for the company is a post office box, no physical address in San Marcos or a google map pin with location.

Permaculture Articles looks unprofessional and confusing. I'm not sure if this site is strictly for information like  a blog or are they selling me something. I don't know if this is the home page or not. Information architecture to the left is confusing like an inside joke for a close net group I'm not aware of. Website name doesn't match name of actual site.

Tec Welding Products, Inc. I would change the first to an e-commerce style instead of brochure style. I would used IA format in the Online Marketing, page 33, figure 3.1 and also add a shopping cart button with PayPal. If you click on products you get a description without the option to buy, I not sure how to purchase their products. Add buttons for Facebook, Twitter, and YouTube at the bottom of page like Ford and Toyota.

They have clear pictures and clear descriptions of their products.

The design of the site is generic and  the company logo TEC should stand out with bright colors. The company's brand in not memorable.

Permaculture Articles. I would organized the page with different categories maybe use a drop down menu, make it a brochure style site, and use IA format.

The author has a link to his pod casts.

The design is plain, disorganized and I don't know if this site has a brand.


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