I've learned that using social media as a marketing tool is essential to build good relationships with current customers and future customers. If you own a business or are a marketing person it is important to get to know as much as you can about the social media platforms most commonly used. It is also important to use more than the top three platforms. It is important to pay attention to less known or emerging social media platforms. If I actually owned a business I would probably use the top ten platforms.
I've also learned that if you complain about a product or service from a certain company on social media you will get the attention of that company. It's important as a business owner or marketing person to acknowledge their complaints, find a solution to the problem, and build a good relationship with your customers.
My overall experience in this class was very positive.
Brian
The power of social media is astounding when it comes to customer relations and satisfaction. I know I've turned away from a product because a friend on social media had a bad experience.
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