The Google Analytics features I would use for my business to check regularly and why are:
Mobile Analytics : I would use this feature to target new customers through mobile devices. I can target app traffic of new potential customers. I tailor what apps to advertise on or develop an app that the target audience would use.
Advertising Analytics : This feature uses SEM (search engine marketing) and Adwords to drive customers locally to my business. Like for example searching "pizza Oceanside" on a mobile device or desktop.
Social Analytics: I would use the Social Plugins to build a community and increase interest in sharing information about my business. Like building a customer base through "word of mouth."
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