CSIT 155 Week 14: Online Social Strategy

     As a small local business owner I would use FaceBook, Twitter, Google AdWords and FaceBook Ads. I would spend about six hours a month creating a plan for the month like the month of June using Google Calendar. I would plan out the month with what and when to post on FaceBook and Twitter. I would also incorporate holidays and sporting events. Like Flag Day, Father's Day, NBA finals and UFC 161. I would control the access to the calendar and the social media websites. All my employees would have a print out of the calendar and read only access to the calendar. This would ensure that all my employees know about upcoming events and specials.
     I would use this to write all my FaceBook posts for the month. My FaceBook posts would appear the evenings during the week like Friday afternoon 4:30 PM and at noon during the weekends.  I would send out a Tweet with a special discount to my Twitter followers once a week.I would send out the Tweets on Fridays at noon and 5PM.  Depending on the growth of my company I would probably hire a part time social media intern to run my social media marketing then hire a full time social media marketing person.
     I would spend about $100 a month once a month on FaceBook Ads and tailor my Ads according my "insights" data page. I would also spend about $10 a day on Google AdWords using "Pizza Oceanside", "Pizza Camp Pendleton" and " Pizza Party". I would spend $10 on each AdWord phrase for the month of June. I will adjust my AdWord spending after reviewing the Google Analytics data. If "Pizza Oceanside" or "Pizza Camp Pendleton" search phrases get consistent hits I will remove "Pizza Party" and put the money toward the more popular search phrases.

This is a screenshot of my Google Calendar .