I used the "Friends of Connections" Ad. Sponsored stories. I narrow the audience by age, location, and interests. I was able to narrow down to 200 people and run Ad for two months continuously for a limited budget. I chose a location people who live within 25 miles of Oceanside, CA. Age group 18 and up. I chose broad categories of movies and sports. I also chose people who are not connected already connected and friend's who are already connected. The different type of Ads allows you to target: birthdays, reminders of cool events, promotions, and just to say thank, target employee, introduce new company, target significant other, build potential relationships with key partners, target linear media and sponsored stories.
I like the sponsored stories under "Friends of Connections" with a more broad demographic using the category food or dining, event planning and cooking. Location within 25 miles of Oceanside, CA. Targeting people who are not already connected. This set up broaden the audience to 80,000 people.
I like the fact that you designed two ads with differentiated target audience. I believe your first ad with smaller but more focused audience will yield a good return on the advertising dollars you spend because it relies on 'words of mouth' type of advertising. I recommend you run a short period campaign with this first ad because effect of the ad will taper off among the 200 or so audience after several rounds of exposure to the it.
ReplyDeleteYou put a lot of thought into your ad focus. It will be interesting to compare the clicks on your ads between the "Connected, friends of connected, and not connected". I think the friends of connected will give you good results, because word of mouth is always the best referral you can get.
ReplyDeleteBrian,
ReplyDeleteI like how you are trying several different strategies.
As my fellow classmates mentioned, word of mouth is great since people are more apt to trust friends and family who tell them about a product or service than if they find out about it via traditional advertising and outbound marketing. Plus, word of mouth is free! This can really stretch your advertising dollars and give your brand credibility which results in customer loyalty and conversion.
Stephanie